HEAD OF MARKETING AND COMMUNICATIONS

Head of Marketing and Communications – May 2025

Fish Hoek High School is seeking a creative, dynamic, and experienced Head of Marketing & Communications to lead the school’s marketing strategy and initiatives. This role requires an individual with strong skills in public relations, communications, and marketing. The successful candidate will play a key role in enhancing the school’s reputation by building positive relationships with key stakeholders and supporting the school’s marketing campaigns, events, and fundraising activities.

Key Responsibilities:

Strategy Formulation & Management

• Responsible for the conceptualisation of the annual strategy, implementation plan, and the execution.

Public Relations & Communications

• Implement a comprehensive communications and marketing strategy that aligns with the school’s mission and values.
• Maintain positive media relationships to ensure consistent, high-quality coverage of school events, achievements, and initiatives.
• Create press releases to promote the school’s brand and key messages.
• Manage crisis communications.

Marketing & Branding

• Oversee the creation of all marketing materials, including websites, social media content, and print collateral.
• Collaborate with the school management team to manage key marketing campaigns.
• Ensure consistent brand messaging and visual identity across all platforms and materials.

Stakeholder Engagement

• Build strong relationships with key stakeholders, including prospective and current learners, families, alumni, donors, local businesses, and the community.
• Develop engagement strategies to foster loyalty and advocacy among current families and alumni.
• Collaborate with the admissions team to ensure marketing strategies and events align with learner recruitment goals.
• Conceptualise a Stakeholder Engagement Map and Strategy.

Fundraising

• Implement fundraising campaigns and initiatives that support the school’s financial goals.
• Create compelling communication materials for donors and potential supporters.
• Organise and manage fundraising events like galas, golf days, auctions, and other fundraising programmes.
• Build relationships with donors, foundations, and corporate sponsors to secure financial support for school programmes and projects.

Digital Media Strategy

(a) Social Media Management

• Oversee the school’s social media presence across various platforms (Facebook, Instagram, TikTok, etc.), ensuring consistent content creation and engagement with followers.
• Track digital analytics to measure the success of online campaigns.
• Promote positive storytelling about the school’s culture, learner success stories, and alumni achievements.

 (b) Website Management

• Responsible for the content management of the website to ensure that the content is continuously updated.
• Oversee the website revamp project.
• Review website analytics to see how stakeholders are engaging with the content.

Event Management

• Plan, execute and support all key school events, including open days, alumni events, fundraisers, and recognition events and ad hoc events.
• Work closely with internal teams and external vendors to ensure successful event execution, managing logistics, budgets, and timelines.
• Promote events through various marketing channels to maximise participation and attendance.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or equivalent qualification.
• Minimum of 5 years of experience in marketing, communications, or public relations, with at least 2 years in a leadership role.
• Proven experience developing and executing successful marketing strategies that drive engagement and awareness.
• Strong understanding of social media platforms and content marketing.
• Exceptional written and verbal communication skills.
• Experience with fundraising and donor relations.
• Strong project management skills.
• Excellent interpersonal and relationship-building skills, with the ability to engage diverse stakeholders.
• Creative, resourceful, and adaptable, with a passion for education and community building.
• Proficient in Google Workspace, Word Press, CANVA, and social media management tools

Desirable Qualities:

• A strategic thinker who can measure and analyse data to make informed decisions.
• A proactive, self-starter with a solutions-oriented mindset.
• Ability to work collaboratively across teams
• A passion for storytelling and a deep appreciation for the values and mission of Fish Hoek High School.

How to Apply:

Interested candidates should submit the following:

• A current resume
• A cover letter outlining relevant experience and why you are excited about the opportunity
• A portfolio of past work

Please send applications to: principal@fishhoekhs.com by 22 April 2025.

The SGB reserves the right not to make an appointment. Fish Hoek High School has an ethos of holistic education and restorative discipline.  The  SGB aims to achieve parity regarding salary benefits.